Coinkydink is a new independent publishing company which launched in the UK in 2023, bringing a fresh perspective to the world of publishing.

The name? Well sometimes the magic of a 12 year old mispronouncing a word is more powerful than the largest of ad agencies. The dyslexic mind is so undervalued. 

Coinkydink’s pedigree comes from the founders of Pretzel and Peggy and Pretzel Films, established in 2004 as an independent and sustainable creative agency and film production house, who offer strategy, creative, and production for brands whose reputation is important.

It was important to Pj and Jamie that they sourced as locally as possible, using the very best of British, from editors to jacket designers. The team assembled are quite simply, amazing.

“During lockdown the time felt right to create another steadfast company. Reflecting on nearly twenty years of experience working with global brands, creating award winning advertising campaigns and creating with some of the biggest names in the world of politics and entertainment, it felt a natural progression to take on the challenge to deliver five outstanding thrillers. My dad became the natural author after decades of hiding his light under a bushel, or rather just being a spy made him very quiet… and my business partner of seven years, Jamie Davis agreed to go on this adventure. Now I just hope everyone will enjoy the books!” – Pj 

“Launching a new business is like embarking on a thrilling adventure into the unknown, fuelled by passion, determination, and an unwavering belief in the future. I am excited about the endless possibilities that lie ahead and I invite everyone to join me on this journey of growth, innovation, and success.” – Jamie 

Our whole journey so far has been one of coinkydink and we have all our brilliant team to thank.


Sue Poulsen has worked for a major international publishing firm for many decades, editing the work of well over a thousand debut and bestselling authors from the USA, the UK and Australia—most of them household names, including but limited to:

Lee Child, Dan Brown, David Baldacci, Wilbur Smith, Harlan Coben, Robert Crais, Susan Hill, Michelle Paver, Joanna Trollope, C.J. Sansom 

She has also interviewed many of them about their inspiration and the techniques they used. This gave her rare insight into what makes a bestseller and, perhaps more importantly, an irresistible read.

For a 10-year period Sue also edited a nonfiction series, selecting the best UK memoirs, biographies of all kinds, true crime, history, science (including animals and nature) and more. 

Most recently she has studied Creative Writing at Oxford’s Centre for Continuing Education and is currently producing her own first novel, so she totally understands exactly what it’s like to be at the coal face.


Adam Whitehead is a renowned photographer who has been capturing stunning images for over two decades. He has traveled the world, from the United States to Europe and beyond, in search of the perfect shot. His work has been featured in numerous publications, including National Geographic and The New York Times.

Adam was born in London, England and grew up with a passion for photography. He began taking pictures at an early age and quickly developed a keen eye for composition and light. After graduating from college with a degree in photography, he moved to New York City to pursue his dream of becoming a professional photographer.

Since then, Adam has worked on countless projects ranging from fashion shoots to documentary-style photojournalism. He is known for his ability to capture emotion and beauty in his photographs, often using natural light to create stunning images that evoke emotion in viewers. His work has been featured in galleries around the world as well as on television shows such as America’s Next Top Model and Project Runway.

Adam is also an avid traveler who loves exploring new places and cultures through his lens. He believes that photography is an art form that can be used to tell stories about people and places that may otherwise go unnoticed or forgotten. His work continues to inspire photographers around the world with its unique perspective on life.


Emmy nominee shortlisted for Angelina Ballerina, to the voice of L’Oreal, Larissa is a diverse voice artist with over 25 years of industry experience.

Larissa Murray is a voice-over actress, who has worked extensively for animation, films, and television campaigns, as well as numerous video games.

Hailing originally from Nova Scotia, Canada, she moved to the UK over 30 years ago to study at Guildford School of Acting. She immediately got work, before graduating in the Original cast of Andrew Lloyd Webber’s Sunset Boulevard, and appears on the cast recording.
She had toured the Uk and Europe leading many musicals, and plays, but it was while she was performing in Ben Elton’s “Popcorn” in the West End, she was introduced into the world of voiceovers by a colleague and she has never looked back. Although continuing with visual work, both on stage and screen, the voice career took flight.
Contracts include L’Oreal, Phillip’s, Dove, IAMS, Night Nurse, Diet Coke, M&Ms and cartoons such as “Angelina Ballerina” for which she was shortlisted for an Emmy, FURIKI WHEELS, Robozuna, Matt Hatter, Octonauts, and during lockdown completed a new series for Netflix “Kitty Katz”
She is also moving into Voice Direction and has some exciting future projects in the pipe line.


Natasha Royt is dancing her way to joy.

The Canadian-born stylist found her love of fashion early and, as quickly as she could, made her way to NYC and a job at ELLE. From there, she went to Vogue and then W, eventually leaving to start a thriving freelance career.

Today, when she’s not styling editorial for the most prestigious magazines, and every culturally important person on the planet from Gigi Hadid to Diane Kruger, she’s a creative consultant for Live The Process. As someone who is deeply invested in her wellness and spiritual life, our brand’s ethos speaks not only to her own lifestyle (she wears the collection every day), but also to her dedication to living a life of gratitude, peace and fulfillment—even when that requires hard work.

“Taking time away from digital pollution, convening with nature, going on retreat with other spiritual seekers—all of this takes discipline, effort and dedication. To me, this is truly “living the process.” And it not only drastically improves one’s own life, but touches all the people in your life by extension. This is divine oneness.”


Blacksheep are a leading design team located close to London’s South Bank.

They work extensively within the publishing arena, creating some of the most recognisable book cover designs to be found.

Countless readers literally  judge a book by the cover, and though much of their work is seen every day – their approach is anything but.

Their studio door is always open to both new clients and new projects. They will even rustle up a tray of tea and biscuits (cups and saucers provided).


Lorna Reid is a professional book formatter/designer who enjoys working with clients from all over the world. She formats books for print and digital markets in a wide range of genres and has a passion for working with indie authors from all walks of life.

Lorna’s love for books has been present throughout her life, and being able to work with authors to bring their books one step closer to publication makes her heart sing.

Lorna has worked across a wide range of genres, and especially enjoys genre fiction, such as Fantasy, Sci-Fi, Horror, Romance, Thrillers, and sub-genres, such as YA, Urban, Paranormal, Dystopian, and Post Apocalyptic.

“I’m easy going, can work to tight deadlines, and have a good sense of humour. There is nothing I like more than seeing a client’s work move out in the world and enrich it.”


Ryan Hawkes has been designing and building websites at Pretzel for nearly 8 years.

His fresh and innovative web design approach, focuses on creating stunning and functional websites. With a team of talented designers and developers, he specialises in crafting custom solutions to fit every client’s unique needs. 

His clients range from Primark to Brabands, fashion to finance and we thank him for lending his support to both the Coinkydink site and to